A. Background
A recently sprung up in many famous dai dai-style rhetoric, but what it is in conformity with the Quran and the teachings of the prophet, and whether the relationship rhetoric in the da'wah in Islamic perspective? Now in the era of modernization ternd many colors, especially in the modern world of propaganda and rhetoric. Rhetoric that is part of the mission itself become a science that we learned was to be styled for the preacher / speaker. Long before the rhetoric of the Qur'an are explained first, rhetoric and propaganda can not be separated from the polite and kind words that are already in the teachings of Islam. And how can we see how the rhetoric and propaganda the same as the philosophy of science, and comprehension of both sides who do have a purpose and an object that has its own differences.
A. In the rhetoric of the Qur'anAl-Quran has described the methods of religious rhetoric or preaching Islam in makkiyah chapters as follows:
ادع إللى سبيل ربك بالحكمة والموعظة الحسنة وجد لهم بالتى هى أحسن"Call upon all people to the path of your Lord with wisdom and good lessons and bantahlah them in a good way." (An-Nahl: 125)The appeal of rhetoric in the Qur'an is addressed to the Prophet and those of people who follow in his footsteps. Because the mission of God, or Allah streets, not just reserved for the Prophet alone, but also tertuntut his people to do the same thing along with him and after him.In context, the Qur'an also called on the Prophet in his word:"Say, this is the way my religion, I and the people who follow me take you to God with real proof" (Yusuf: 108)
Thus the Muslims were sent to all mankind as the existence of the Prophet. Therefore, they take his message and carry his message, as the words of the Prophet to his people:"Surely you all sent to memepermudah, and not sent to complicate"From here we can take the conclusion that the verse in surah An-Nahl, indicates to us the principles on the road (method) is ideal in preaching or rhetoric of the true religion.
B. Principles of Rhetoric / Islamic PropagationAl-Quran has established a means of easy means of propagation of Islam experts in performing the tasks and missions in the way of Allah with a brief and concise. The following is a description of the signs road signs (method) in delivering mission under the guidance of Islam texts - texts are clear and unequivocal, so it becomes important principles in Islamic rhetoric between these principles are:A. Islamic Da'wah is a duty for every Muslim This is a direct command from God to preach, then every individual Muslim tertuntut to do with the form and manner specified.2. Da'wah to Allah Rabbaniah An expert mission should really understand, he called on the path of Allah, to show the man into the street that has digariskannya.3. Invite people to a way of wisdom and a good lesson
The thing to be noticed by a preacher in rhetoric / propagandaa. Talking to someone with a languageTalk and dialogue with other people using the language, so it is easy to understand and communicate the contents of reciprocal conversation smoothly. Allah says which means:"We do not send any Messenger, but with the language of his people, so that he can shed some light to the light to them '(ibrahim:)
b. Being friendlyBe kind and gentle and prepare for those people who will didakwahi before memyampaikan message to them, and cling to the methods of preaching and teaching of the prophet, as he commands, "make it easy and not difficult, give good tidings and do not bother".c. Noting the level of employment and position of ShariaThat must be considered properly in the rhetoric of preaching Islam in the present era is, pay attention and keep the level of work. we are able to compose the message of Islam with a good message, according to the place, time and level, respectively. Then we deliver the commands and prohibitions in accordance with priorities.
d. Gradual movementThis method should be considered in preaching or rhetoric, that invites people to tadarruj (gradual / betahap) or invite the audience gradually.
C. Methods of propaganda / rhetoricA. Mau'izhah hasanah (good lesson) and wisdom
Was invited to speak to the hearts and minds in order to recognize and be moved to act. Because humans have two vital instruments to look carefully to achieve a perfect result, that the mind and heart. Sense to understand and explore, and appreciate, which raised the will and emotional, a sense of love and hate
All human beings are basically two methods of propagation are needed. A more precise way of wisdom and when other more effective ways mau'izhah hasanah. Although lay people more in need mau'izhah hasanah a moving and evocative emotional feeling to do good, while the majority of the intellectuals (the elite) are more likely to sense a way that stimulates their wisdom to accept the truth of the statement - the statement of scientific-logical, in turn, moved to do good and truth. Got a good lesson here is very much
The word mau'izhah accompanied by an adjective, so be mau'izhah hasanah hasanah. Therefore, not just the isampaikan mau'izhah by dai, but have a good and beautiful. And the good that could be obtained in selecting the right objects, the method of interest, time and place suitable or advice that touches one's innermost feelings at heart, so aroused emotional.
Sometimes there are also good at dai attitude toward one's weakness, he did not criticize mistakes or hurt him takkala was guilty. But the excuse for every human being makes mistakes, and then direct it not to happen again in the future errors. Among the characteristic features of the propagation method outlined Al Quran is by way of a good dialogue, and dialogue is basically done when dealing with people who disagreeThere is wording that needs to look carefully at the paragraph that underlie the way to preach / this rhetoric. Among them, menggunakaan soft words, sentence structure that beautiful longer effective, and a polite way of disclosure. Dialogue so that the person who invited her to be soft, and closer to the message.From the above it can be said either in the Quran or the teachings of Islam are found in both the value of rhetoric in preaching and life. besides that it also teaches how to be a missionary rhetoric in preaching by taking into account all aspects and aspects that support the achievement of a message to mad'u or listener.
Following the principles of rhetoric / talk in the study of Islam and science of preaching, speaking of Islamic principles have 6 points:A. Speak good or silent2. Appropriate levels of understanding of the mind speaking listeners3. Speaking of simple and straightforward4. Not talking about things that are useless (in vain)5. Avoid words or terms that are deliberately created negative connotations the enemies of truth6. Speaking the language of hearings
CONCLUSION
The appeal of rhetoric in the Qur'an is addressed to the Prophet and those of people who follow in his footsteps. Because the mission of God, or Allah streets, not just reserved for the Prophet alone, but also tertuntut his people to do the same thing along with him and after him.That must be considered properly in the rhetoric of preaching Islam in the present era is, pay attention and keep the level of work. we are able to compose the message of Islam with a good message, according to the place, time and level, respectively. Then we deliver the commands and prohibitions in accordance with priorities.
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